Web
Design with Integrated, Intelligent Marketing Principles
websites, web
design, web development, e-commerce, web traffic, seo, ppc, hosting
Web Design + Marketing
Many business owners now understand the need for
a website. Websites are a cost-efficient tool for business owners to promote
their goods and services. Other benefits include leveraging print ads, tracking
data, and the time they save business owners by offering FAQ's, forms, payment
methods, etc..
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The most important aspect of any website is its ROI
(Return on Investment). Designed properly, a website will generate income far
beyond its setup, maintenance and marketing costs. It is therefore critical to
track the success of your website. Each time site visitors purchase, sign up
or contact you provides the metrics necessary to not only justify the website's
existence but also to maximize its effectiveness.
Types of Web Designers
Before deciding on the web designer that you will hire to design your website,
there are important facts to know about the different types available and the
pros/cons for each.
|
"Art School" |
I.T. / Developer / Self |
Marketer |
Aesthetic |
Went to school for web design so their websites are very pleasing to the
eye |
Typically ugly to look at. No columns
(content runs across screen) |
Simple design that focuses design effort on the 'call to action' |
Price |
Costly |
Either free or low-cost but probably won't help your
business (can actually hurt your business) |
Simple Design can be cost-effective although elaborate
design requires subcontracting |
Support |
Usually $50-100 per mo. of 'use it or lose it' site maintenance
in a hosting package referred to as 'hosted site plan' |
Either low-cost or free and extremely unreliable |
Prepaid site maintenance plan that is 'use as needed' |
Functionality |
Usually partners with web developer that can handle complex
background coding |
Developers build functionality, I.T. or self-built usually
offer nothing (if the site is even completed) |
Partners with web developer that can handle complex background
coding |
Performance |
Gets compliments, not necessarily any business |
Can turn business away, never recommended |
Broad price range allows varying design levels. Marketer
focuses on performance, including tracking and fine-tuning. Site can be built
around best-practice site marketing |
Traffic |
Work with consultants |
Work with consultants |
SEO & PPC Expert |
What goes into a website determines what you get out of it.
Stark Marketing: Web Design
We believe our unique approach to website design allows our customers to enjoy
success that most businesses never achieve. Using our proprietary 4E methodology,
we build every site to Evoke, Excite, Educate and Entice.
Evoke: To stimulate the senses,
we pay careful attention to the direction eyes go as they first reach your site.
There must be something that pulls a visitor into the page they land on.
Excite: It is important that once the visitor sees your site, they are excited
to actually read something. This is the first step in making your site "sticky",
meaning visitors stay longer.
Educate: Once visitors have determined your site applies to them in some way,
it is important to inform them about your products/services in some way that
adds value to the time they spend.
Entice: Your biggest competitor is the status quo. In
order to properly entice, you must 'lower the risk' below status quo so it is
more costly to do nothing than it is to take action. A great way to lower the
risk is to offer something free that will have the added purpose of establishing
shelf-life in a prospect's personal space.
Stark Marketing: Internet Marketing
Before building a site, it is important to consider how the
site will be marketed. Landing pages must be included that people can immediately
gain that which they are searching for. The ideal methodology for high conversion
rates.
Get a competitive quote today! |
