10 Year Anniversary Tour - Latina Style Business Series
Thu. Jul. 17, 8am-5pm
San Francisco

Grand Hyatt Union Square
345 Stockton St, San Francisco, CA 94108
http://bs.latinastyle.com

LATINA Style Magazine, the premier magazine addressing the needs of the Latina professional and business owner, is proud to present the LATINA Style Business Series. This interactive business development program brings together Latina business owners with key corporations and government agencies that provide the goods and services needed by these outstanding entrepreneurs to create or expand their business.
 

The LATINA Style Business Series (LSBS) is the most successful ongoing business development program for Latina business owners in the nation. Over 18,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative one-day business program since it first launched in 1998.

Register:   1-800-651-8083, http://bs.latinastyle.com/register.php

NOTE - Join us afterwards at the Business Networking Mixer at Jillian's at Metreon, FREE!, hosted by infoBayArea.com  Click here for details

Target Audience: Participants are Latina business owners seeking to grow their business and Latina professionals interested in starting a business. Each event typically attracts 200 – 300 attendees.

Demographics: Hispanic-owned business is the fastest growing segment of the business community. Between 1987 and 1992, these businesses grew at a rate of more than 76 percent, compared with a 26 percent growth rate for all firms. The total revenue for Hispanic-owned businesses increased by 134 percent. According to the U.S. Department of Labor, workingwomen Latinas are the fastest growing small business in the U.S. with a phenomenal growth rate of 114 percent over the last five years. Latinas control 39 percent of the 1.4 million companies owned by women of color in the United States, which generate nearly $147 billion in sales, according to the Center for Business Women’s Research. More than one-third (34.9 percent) of all Hispanic businesses are owned by women.

The Program: The program emphasis is in creating a solid business foundation for the Latina entrepreneur. Corporate sponsors will sponsor an expert panelist or will provide a representative to speak about a specific category of expertise. The program covers a wide-range of topics including: access to capital, strategic sales and marketing strategies, professional services, technology and communications and corporate and federal procurement opportunities.

The seminar is a one-day event that includes an exhibit area with a high networking breakfast, interactive panel sessions and speakers, a Latina entrepreneur award luncheon with a dynamic keynote speaker and closing with a sponsors raffle and dessert reception.

AGENDA
NETWORKING BREAKFAST
Registration Pre-Function Area
BUSINESS OPPORTIUNITY EXPO & COSMETIC LOUNGE
8:00 – 3:00 PM Pre-Function Area
BUSINESS SERIES WORKSHOPS
Plaza Ballroom East
8:00 AM – 12:45 PM

Welcome & Business Series Introduction (8:00 – 8:30)
Robert Bard, President & CEO, LATINA Style
Rosario Marin, Secretary, State and Consumer Services Agency, State of California

Securing Capital to Build Capacity (8:30 – 9:15)
Description: This panel combines a unique blend of professionals with extensive experience in the areas of business bank lending, private, venture and angel investments, government lending for small business. Panelists will present available sources and ways to build capacity to position a small business to secure capital for expansion.

Protecting You and Your Investments (9:15 – 10:00)
Description: Panelists provide extensive expertise on the importance of a proper foundation and structure of a business, how to protect a small business (service & product bases), and the array of business insurances available and how to recognize the fit for your business, accounting, employee benefit costs, health plans, legal services and human resources functions.
Break (10:00 – 10:05)

Successful Marketing Strategies to Sell You and Your Business (10:05-10:50)
Description: This workshop combines a unique blend of panelists with expertise on the areas Mainstream & Multicultural Marketing, Media, and Supplier Diversity. This panel focuses primarily on the personal and professional marketing strategies each panelist has implemented within their respective professions to achieve maximum success.

Technology Solutions to Increase Business Productivity (10:50-11:35)
Description: This panel will share valuable information to gain an advantage, remain competitive and thrive through the use technology in today's business climate. Experts will discuss the importance of planning and implementing technology to add value for small businesses while remaining cost effective.
Break (11:35 – 11:40)

Latina Entrepreneur Spotlight: Lessons Learned (11:40 – 12:25)
Description: Well established Latina entrepreneurs & professionals discuss their lessons learned throughout their careers. They provide insight on how to recognize, research, and select a business venture, the challenges they encountered and how to overcome them, and advice that they wish were available to them when they were starting their businesses.

BUSINESS OPPORTUNITY EXPO (12:25 – 12:45)

LATINA ENTREPRENEUR AWARD LUNCHEON
Plaza Ballroom West 12:45 – 2:30 PM
Welcome: Robert Bard, President & CEO, LATINA Style
Mistress of Ceremony:
Macy’s Speaker:.
Featured Speaker & Award Recipient Sponsored by Macy’s:

BUSINESS OPPORTUNITY EXPO (2:30 – 3:00)

MACY’S DESSERT SOIREE – AT MACY'S UNION SQUARE
170 O'Farrell Street, San Francisco
3:00 – 5:00 PM
Drawing – fabulous prizes donated by our sponsors
*MUST BE PRESENT TO WIN*

For Sponsorship Opportunities, please contact Robert Bard at:
LATINA Style  (please mention media sponsor infoBayArea.com)
1701 Clarendon Blvd. Suite 100; Arlington, VA 22209
703 312-0904, 312-7062 fax, robert@latinastyle.com

The 2008 LSBS title sponsor is Macy's Inc. National sponsors include
AFLAC, Cisco Systems, Principal Financial Group, Sam's Club, State Farm
Insurance, UnitedHealthcare and Wal-Mart <http://www.walmart.com/> . The series beverage sponsor is PepsiCo and its brands Aquafina and Propel. The City Host sponsor is Hyatt  Hotels.

LATINA Style has partnered with the Association of Latino Professionals in Finance and Accounting (ALPFA), League of United Latin American Citizens (LULAC), LatinVision, Latinos in Information and Sciences Technology Association (LISTA), National Association of Hispanic Publications (NAHP), National Latina Business Women's Association (NLBWA), National Association of Latino Elected and Appointed Officials (NALEO), PR Newswire, SCORE, the Women's Business Enterprise National Council (WBENC) and Women Impacting Public Policy (WIPP). The U.S. Small Business Administration (SBA) will provide local support and have a presence at the event.

Local Partners include: California SBDC, InfoBayArea.com, Sacramento
Hispanic Chamber of Commerce and the San Francisco Hispanic Chamber of Commerce.

About Us: 2008 marks our 14th year of publication. During this time, LATINA Style Magazine has become the most influential publication reaching the contemporary Hispanic woman. LATINA Style broke new ground in 1994 by launching the first national magazine dedicated to the needs and concerns of the contemporary Latina professional workingwoman and the Latina business owner in the United States. With a national circulation of 150,000 and a readership of nearly 600,000, LATINA Style is unique in its ability to reach both the seasoned professional and the young Latina entering the workforce for the first time. The culturally sensitive editorial environment we provided showcases Latina achievements in all areas, including business, science, civic affairs, education, entertainment, sports, and the arts. We also offer technology tips and reviews, entertainment reviews, travel recommendations, investment guidance, beauty tips, food and drink recipes, automotive updates, and career advice—in summary, all of the things that impact the quality of life.